Daisy London

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Our journey began on Portobello Road in London’s Notting Hill, out of a love for the beautiful and the exotic, a passion for travel and a taste for adventure.

Since officially launching in 2009 with Cara Delevingne as our first model, Daisy London paved the way for wellness inspired jewellery. More than just an accessory, our jewellery is imbued with meaning and designed to be worn everyday as a reminder of what you're striving for.

Known globally for our iconic Chakra Collection, our pieces fuse style and sentiment whilst remaining effortlessly cool. From our timeless Daisy collection, to the much-loved Good Karma pieces and recently launched Healing Stone range, each collection carries a story inspired by the things we love and cherish.

Designed in London, our jewellery is crafted in recycled 925 sterling silver and 18ct gold plate at family-owned factories in Thailand. Our aim is to create jewellery to be worn, gifted and loved everyday.

Daisy: It’s a way of life.

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