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About EM Cosmetics

Makeup by EM Cosmetics from Michelle Phan.

EM Cosmetics is an independent brand founded by Michelle Phan, the God of makeup. Michelle Phan is the founder of YouTube, ranking second in the top 10 of global revenue in 2017. The makeup brand jointly launched with L'Oreal Group in the early stage belongs to the same rank as Lancome in the brand matrix of L'Oreal Group.

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