Fahrrad

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We are the #1 Continental European Bike online retailer with market leading positions in DACH, Northern and Southern Europe. Supported by strong award-winning private labels, SIGNA Sports United owns the leading category champion destinations in the bike category including Fahrrad.de, Bikester, Brügelmann, and Probikeshop.

We continue to grow our successful online full-bike and bike accessories business across Europe. Expansion plans include new product categories such as e-bike and bike leasing, the development of cross-geography up- and cross-selling opportunities, and the leverage of cost synergies across the portfolio. We also plan to further promote our online focused businesses by selectively opening offline stores to provide expert on-site services, as well as other offline experiences for our customers.

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