index > Jewelry > People to buy
  • Comment:American Jewelry Brand Store Shipping:Genuine guarantee

We want you to have your dream ring, and we want to handcraft it especially for you. But we offer more than just dream-worthy diamonds and stunning settings. We’ll be there with you every step of the way to educate you on how to build the perfect ring.

Authenticated every time

Each of our diamonds are hand inspected by a real live person. Our diamonds are certified by the Gemological Institute of America and the American Gem Society. Each of our diamonds comes with a certificate of authenticity.

Always ethically sourced

Ritani goes above and beyond to ensure that all of our diamonds, gems and precious metals are ethically sourced. Ritani is one of the leading companies in the United States to use the Kimberley Process, which upholds strict sourcing standards.

Free to see and return

Ritani is the one of the only online jewelers to offer Free In-Store Preview, a service that allows you to preview your engagement ring for free in stores at no cost to you. If you’re not in love with what you’ve purchased, you can return it for free within 30 days. We’ll even schedule a FedEx pick-up from your home or office so you don’t have to add another errand to your list.

Pensive price matching

Our Diamond Price Match Guarantee gives you the confidence that you're paying the best price for your diamond. If an online competitor's diamond is priced for less, we will attempt to find a similar diamond at a lower price.

Picture perfect diamonds

We took the time to photograph each one of our diamonds in our inventory - we have over 90,000 diamonds, by the way. When you view a diamond on our website, you’re looking at an actual picture of the diamond, not a look-alike. You can also request a diamond analysis, which includes high-def videos and ultra-clear imagery.

Caring customer service

Our customer service rocks. If you don’t believe us, read our reviews. We’re available day and night to help you build the perfect ring and answer any diamond questions you may have.

Your secret’s safe with us.

When you make a purchase from Ritani, your shipment is fully insured from our door to yours. Every order comes with free shipping & discreet packaging so we won’t ruin the surprise.

TLC and a warranty for life

Every ring comes with a lifetime care package, which includes free lifetime cleanings, value appraisal, and a diamond certificate. You don’t even have to mail your ring back to us for your free cleaning - just visit your local Ritani retailer. We will repair or replace your ring in the unlikely event of any manufacturing defects at no extra cost.


stores like Ritani