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Established in 2014, UNDONE is the world’s leading custom watch label founded by a team of dedicated watch industry veterans. The core philosophy of the company is enabling everyone from all walks of life to create their unique personalized watch at a great value without sacrificing quality.

By combining traditional watchmaking with modern-day technology, UNDONE grants people the power to narrate their perception of time through their tailor-made watches. The production of all UNDONE brand products is made in-house, allowing their team to have full control over every aspect that goes into the making of their unique watches.

Every timepiece is proudly made-to-order within UNDONE’s facilities. Integrated in-house operations include research and development for products, components production, assembly, quality control, packaging, and fulfilment. The team believes this is the only way to democratize custom-made products, proudly reflecting the UNDONE way of doing things.

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