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About wet n wild

wet n wild brings you a whole new range of cosmetics for eyes, lips, nails & face. Get hottest picks, reel inspiration with our video tutorials & stay wild.

We are cruelty free, and always have been! Read more about that here. We also make it a point to work with cruelty-free, third-party vendors.

Our products have always, always been some of the best-priced on the market and it’s not like we use different materials to make them than our competitors. Know what we’re saying? We care about you.

We hear all the time “wet n wild was the first makeup I ever bought,” and WE LOVE THAT.

We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors, and economic statuses. So basically, no matter who/where you are in life, we have a product for you, Wild One.

We are the #1 value brand in America. No, we did not name ourselves this.

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